Education 2025

This business pillar includes 3 companies that provide adult training in two areas: Technical Skills and Human Skills, delivered in traditional face-to-face format, instructor-led virtual remote format, or eLearning format.

These are:

• Bittnet Systems SA (CUI 21181848): the parent company of the group, listed on the Regulated Market of the Bucharest Stock Exchange. It carries out the group’s holding activity and IT Training activity, being the undisputed leader of this market in Romania.
• Bittnet Training SRL (CUI 30582237), currently 100% owned by Bittnet, is a game-based learning company offering soft skills training for the IT industry, both in traditional and gamified formats. At the end of 2024, Bittnet Training absorbed the group companies Computer Learning Center and Equatorial Training.
• The eLearning Company SA (CUI 30760571), 23% owned by Bittnet, is an entrepreneurial company providing eLearning courses for companies. ELC is not included in the financial consolidation perimeter except under minority interests.

2025 was a year of growth and stabilization for the Education division of the Bittnet group. Revenue from IT training activities increased from RON 10 million in 2024 to RON 15.2 million, and we signed contracts totaling EUR 8 million. This represents the highest value of contracts signed by the Education division in a calendar year.

It was the first year in which the division operated fully under an OKR (Objectives and Key Results) framework, leading to strategic decisions and stabilization of the operating model. The Product Department supported the company’s scaling by expanding the portfolio and developing strategic competency areas, generating over EUR 400 thousand from collaborations with technology vendors and initiatives, and attracting over EUR 19 thousand in vendor marketing funds.

At the same time, new directions were launched such as Project Management, compliance (NIS2 and DORA), frameworks and ServiceNow, supported by consolidating four strategic hubs: AI, DevOps, CyberSecurity and Project Management. The Marketing Department aligned with the objective of sustainable growth through measurable OKRs, focusing on improving conversion quality and strengthening the commercial pipeline, generating direct financial impact. The strategy integrated high-performance digital tactics (SEO & GEO, SEM, automation, PR, email marketing, events), optimized to maximize conversion, with a scaling plan for 2026.

In 2025, the Demand Generation team directly contributed to achieving growth objectives by coordinating multi-channel campaigns and continuous optimization. It also accelerated the conversion of 1,036 MQLs (+54%) into 480 SQLs (+33%). Through integrated collaboration with Marketing and Sales (BDM) teams, Demand Generation supported pipeline expansion to approximately EUR 1.3 million (+30%) and increased the value of won SQLs to EUR 484 thousand (+86%), with direct impact on financial performance.

The B2B Sales team demonstrated solid commercial execution, winning 428 projects and generating revenues of over EUR 1.45 million, reflecting efficiency in the sales process and disciplined prioritization of high-potential opportunities. The results validate the strategic alignment between pipeline, conversion and contractual execution, with direct impact on the company’s operational performance.

The B2G (BID) Sales team won 23 projects, signing contracts worth approximately EUR 900 thousand. Beyond financial results, it was important for us that the delivered projects had a tangible impact on education in the public sector. We focused on implementing relevant, practical and genuinely useful initiatives for beneficiaries. Overall, 2025 was a solid year for the BID team, both financially and in terms of contribution to essential areas supporting community development.

The Training Delivery team delivered nearly 500 classes/courses to over 6,000 participants, contributing to sustainable business growth through the development of learning journeys and co-creation projects, integration of gamification in course delivery and optimization of collaboration with trainers and partners, including generating revenue from trainer rental and international projects.

The year 2026 has already started with intense activity in delivering courses contracted at the end of last year. We are currently engaged in delivering two significant contracts involving a total of 141 self-paced, virtual and classroom-based classes, major projects that were announced at the time of signing through the BSE news feeds.